RoseEra

I created a series of posters and a brand logo for RoseEra, a new-generation Cheongsam brand based in Shanghai. RoseEra focuses on reviving female garments from the Republic of China era and innovating within traditional Chinese culture. In the illustrations, the Cheongsams represent distinctive styles from the 1920s-30s, 1940s, 1950s, and 1960s-80s. Each design reflects the evolving pursuit of self-expression and aesthetic values among Chinese women across these different decades. ( link to their store on Taobao )